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Portfolio: Advertising

Background

Brisbane Chiropractic, a progressive sports-oriented clinic, wanted a highly-directed campaign to promote the proactive wellness stance of staying healthy and preventing injury.

Challenge

How to catch the attention of a wide group of people using affordable media.

Solution

To reach their target audience of healthy people who regularly work out, we ran both black and white and color ads in City Sports and select health fitness club’s newspapers and magazines throughout the Bay Area.

Using an old vintage etching to visually break out of the types of ads that appear in these publications, we took a humorous approach to poke fun at a serious subject – your back – and the need for preventive maintenance.

Case Study 05: Bisbane Chiropractic

Consumer Print Advertisement

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