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Portfolio: Advertising

Background

The design and rollout for the new re-branding program for Syska was driven by a strong need to increase name brand awareness within specific target markets, chiefly healthcare, clean room technology, and stadium venues.

Challenge

The most difficult aspect of these campaigns was to present a unified look for the Syska brand with specifically-targeted visuals and messaging to architects, facility managers, contractors, and owners at the decision-making level. And to do so in the most impactful and cost-efficient way.

Solution

The campaign strategy was built around advertising and attending market-specific tradeshows and events. An advertising grid was designed to provide graphic continuity in the different print ads yet provide visual and text areas for the specific market orientation. Ads were placed in trade publications and show materials directing potential clients to Syska’s exhibit.

Case Study 04: Syska Hennessy Group

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