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Portfolio: Advertising

Background

Actuate is a leader in providing Information Delivery solutions for Global 2,000 companies. It develops software products that allow organizations to retrieve information from any source and Web-enable the data.

Challenge

They needed advertising directed to their Federal Government audiences to enhance their brand presence and reinforce the core product benefits.

Solution

The concept, ”Suddenly, all your information is now within reach.” was designed to fulfill both needs. Running in special issues of Washington Technology and Government Computing News, the ads simply and powerfully demonstrate Actuate Software’s ability to access and control data from antiquated sources such as Legacy Systems and old mainframe technologies. This initial exposure in DC publications reinforced Actuate’s position as the solution of choice for successful Web-enabled government practices.

Case Study 01: Actuate

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