Portfolio: Product Packaging


SBT Accounting Systems is the leading developer of database accounting software systems. Both of their packages required a redesign to clearly communicate the products’ functions to their intended target audiences.


The Professional Series product targets Fortune 500 companies that require more power and capabilities from their accounting software. The Vision Point package needed to convey a simple and direct accounting software.


Our solution was to abbreviate the brand name to Pro Series, change the color of the box to white to build a branded look, and introduce dimensional illustration to give the package a more sophisticated and high-end image. With the Vision Point package, we replaced the SBT Accounting Systems coporate logo with ”i Point”, and used bold and dimensional numbers to clearly communicate the product’s main functions.

Case Study 09: SBT Accounting Systems

Brand and Package Design

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