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Portfolio: Product Packaging

Background

Lucid, Inc. manufactures high -evel programming software marketed through direct mail channels.

Challenge

The Lucid C package required a retail image to reflect the productís high cost.

Solution

To create the proper perceived value, we designed a simple, elegant package featuring a colorful electronic illustration. The illustration communicated an abstract interpretation of the C programming process.

Case Study 08: Lucid C Software

Brand and Package Design

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