Portfolio: Product Packaging


Safeway Stores, Inc., the national supermarket chain, continues to introduce many private labels.


They wanted to redesign their private label facial tissue packages because the current packages looked dated and did not project a contemporary image.


We created new packaging with very stylized photographic illustration of flowers which communicated a feeling of softness. We also color-coded each package to compliment a variety of bathroom decors.

Case Study 05: Safeway Facial Tissue

Brand and Package Design

Case Studies       01     02     03     04     05     06     07     08     09