Portfolio: Product Packaging


NeoGrip, Inc. is a manufacturer of customized auto accessories.


They wanted to introduce an innovative steering-wheel cover made of neoprene with graphics designed to appeal to a target audience of men, ages 16-25.


Our solution was to design a bold logotype printed on a clear PVC tube that plainly displays the productís unique materials and variety of colors and patterns. The package created a proprietary image with colorful and bold shelf impact.

Case Study 03: NeoGrip Colorbands

Brand and Package Design

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