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Portfolio: Product Packaging

Background

IMSI is a leading provider of top-quality software for business and home users.

Challenge

Their FormTool package needed to be redesigned for an upgraded version with an emphasis on the ”Scan and OCR” capabilities.

Solution

We created a colorful image of paper forms becoming electronic, enabling the consumer to quickly understand the main benefit of the product. The package also features a cover that opens to reveal a detailed product overview. Because IMSI relies on product packaging as their only marketing and advertising tools, shelf impact was critical for each package to work most effectively at the point of sales.

Case Study 01: FormTool Software

Brand and Package Design

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