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Portfolio: Food Packaging

Background

Mrs. Fields is a national leader in retail cookie outlets. The company introduced a line of frozen cookie dough to be sold in supermarket chains.

Challenge

Without the attendant advertising, we needed to reinforce the known qualities associated with that Mrs. Fields.

Solution

Because Mrs. Field’s brand is so highly recognized for high quality, we devoted two-thirds of the package for brand identification. To increase appetite appeal and communicate flavor designation, we added large enticing photographs of the cookies.

Case Study 08: Mrs. Fields

Package Design

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