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Portfolio: Food Packaging

Background

Schneider Beer is owned by The Lutsik Group, an Argentinian brewer and distributor of fine beers.

Challenge

For several years, Schneider Beer experienced a tremendous decline in market share. The brewery required a label redesign that would allow them to re-establish themselves in the marketplace.

Solution

We created a bold, proprietary typeface for the brandmark which gives the package a sophisticated and contemporary look. We updated the crest, and preserved their brand colors to maintain history and credibility. The strong use of color coding signals different flavors of beer while also building an eye-catching shelf presence.

Case Study 06: Schneider Beer

Brand and Package Design

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