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Portfolio: Food Packaging

Background

As a highly recognized authority on healthy foods, Dr. John McDougall is a nationally well-known nutritionist who had designed a product line of healthy breakfast, lunch, and dessert foods.

Challenge

Unfortunately, his brand identity and package designs did not reflect those valuable qualities. Our task was to demonstrate these qualities through in the new brand identity and package designs.

Solution

Our solution used the endorsement of Dr. John McDougall in the style of your friendly, trustworthy family doctor by depicting his likeness in the brand identity. We created illustrations of active, healthy lifestyles used in different demographic areas. This total package system incorporates a knowledgeable and memorable promotion of food for a healthy mind and body.

Case Study 03: Dr. McDougall's Right Foods

Brand and Package Design

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