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Portfolio: Food Packaging

Background

As a family-owned food processing company, selling to delis and restaurants, DiNapoli needed a strong brand and package design for their line of canned tomatoes.

Challenge

Because of their strong name recognition, they needed a very clear and strong staging of their name, as well as graphics that would vault them out of the industrial look. In short, a complete redesign.

Solution

We began by developing a strong logotype solution for their family name. Because the packaging was often stored in public view, it was designed to have powerful visual impact. One side benefit is that many of the delis and Italian restaurants will use the packaging as mass display merchandizing and decoration.

Case Study 02: DiNapoli

Brand and Package Design

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