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Portfolio: Food Packaging

Background

Mariani Nut Company of California is a family-owned and managed Central Valley grower and processor of raw nuts.

Challenge

Their packaging was dated and didn’t convey the quality value of their products. Additionally, the package was poorly designed with the product window positioned at the bottom of the package, showing the products in a poor light.

Solution

To emphasize history, credibility, and quality, the redesigned brandmark features a green and gold walnut resting over a bold Mariani name and ”Since 1972.” The use of rich colors, eye-catching banners and a chopped nut pattern gives the package a friendly, upscale image.

Case Study 01: Mariani Nut Company

Brand and Package Design

Case Studies       01     02     03     04     05     06     07     08     09