Portfolio: Web Design


As one of California’s leading health care improvement advocates, the Foundation wanted to develop a site that would provide impartial guidance and offer unbiased resources for small to mid-size businesses concerned with their health care issues.


The new site required a name and identity as its own enterprise. It also needed to present itself as an impartial guide offering unbiased resources surrounding all of the health care issues affecting businesses and their employees.


Our initial work focused on developing the new name: healthcoverageguide.org and a new primary identification. The comprehensive subject matter offered on the site was then designed to be presented as informative, matter-of-fact information. The creation of friendly, stylized iconography and clean graphics along with vibrant, open colors made the site more visually friendly and easily accessible.

Case Study 03: Health Coverage Guide

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