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Portfolio: Brand Identity

Background

The Streamaster was created by Motorola as a new interactive multimedia development platform. It integrates media handling, interactive graphics, and multi-source communications onto a single motherboard to optimize network and multimedia applications.

Challenge

Our objective was to develop a product identity to dramatically brand their new technology.

Solution

Our design solution graphically depicts a television and personal computer screen with an accompanying ”S” shaped swirl which represent the wide array of information coming in, being processed and dellivered to the user.

Case Study 07: Motorola

Primary Identity

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